| Normally, the worst reason for doing anything is "because everyone else
is..."
However, if you're marketing a product or service and you are NOT advertising
where your competition is, you'll find yourself left behind very suddenly.
In the past, when your customers were looking for a product or service, their
easiest option would be to pull out the Yellow Pages to search for a store or
company in their area. This supplied a name, phone number, sometimes an address
and on rare occasions, a picture advertisement with a list of services or
products. Simply put, not having a web site will soon be like not having a
listing in your local Yellow Pages.
Even if your best business comes by word-of-mouth, your potential customers
may want to check you out. The Internet is one of the first places a person who
has access to a computer will go to get information. Your web site can be viewed
24 hours a day, 365 days a year by anyone with a connection to the internet,
anywhere in the World.
Compared to the more traditional advertising mediums, the Internet has
potential circulation figures/coverage area that can't be matched - and all at a
fraction of the cost of a simple series of adverts in the local paper. When you
look at the cost of radio commercials or printed flyers over a year, you will
begin profiting from your website in just a few months.
|
...not having a
website will soon be like not having a listing in your local Yellow
Pages.
With more and more people using the internet
as their main method of researching and obtaining goods and services
this is a potential market you can't afford to ignore. A well-designed,
professional web site can give you added visibility and credibility.
Additionally, the cost of maintaining a Web site is probably the most
cost effective advertising you'll ever do - soon every business will
appear there in some form, and if your competitors get there first, then
you could be missing out on potentially valuable customers.
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